Javier Valle — GCD

The Bite

Burger King

In fast food, the bite shot is everything. One weak one from a CEO—and five seconds of b-roll started a bite war.

Awards
Cannes - 1 Silver | 2 Bronze | 6 Shortlists

Selected coverage

The 13-second video that supercharged the McDonald’s–Burger King rivalry

The 13-second video that supercharged the McDonald’s–Burger King rivalry

The Wall Street Journal · Read story ↗

The Wall Street Journal · Read story ↗

More coverage

PEOPLE — Burger King takes aim at McDonald’s CEO video skewered on social media ↗

CNN · Quest Means Business — Richard Quest discusses the viral Whopper bite with Tom Curtis · Interview transcript ↗

Fast Company — Burger King’s bigger bite becomes a viral response to McDonald’s ↗

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Call Tom

Hit me up, let’s get to work.

Hit me up, let’s get to work.

jvalleu@gmail.com