There’s a New King, and It’s You
Burger King
Over the past decade, Burger King lost its way, and with it, a third of its customers, creating a crisis no ad campaign could fix. So they got to work — improving the food, the experience, and ultimately firing the King to crown you.
First, we fired the King and crowned our guests.
Then, we took care of their first order of business: improving the Whopper.
Next, we brought humanity back to our restaurants to help fix problems for guests.
Then, we remade our nuggets from scratch. Because they sucked.